How was your weekend? We had problems with our home internet yesterday a real pain.
SWOT, no I haven't mis-spelled. SWOT is Strengths - Weaknesses - Opportunities - Threats.
What's it got to with me? Well I was talking with P the other day about increasing sales, profit margins and that sort of stuff and he asked me why I don't take a step back, look at my own little business overall, treat it as if it were someone else's business and I was considering buying it. Do a refresher SWOT exercise on it. Refresher, he said, I can't remember ever doing an original but anyway I did as he asked and showed him my SWOT exercise later in the day, written on a sticky note.
''No that's nowhere near the mark,'' he said, ''you can't conclude much from that, use an A4 sheet and don't just list one-word points, add the reasons.''
God, P, I was only asking for a bit of friendly advice. I think I prefer SWAT, much more fun, I'll probably get one if I don't follow up now that my nearest and dearest has taken the trouble to assist.
Ronnie
xx
