Apprentice boss in a lather

According to an article in yesterday's Sunday Times, well known British businessman Sir Alan Sugar, aka the hard nosed boss on TV's 'Apprentice' series (I think the US do a similar thing with Donald Trump), is fuming over a cheeky soap company www.lush.co.uk used his grizzly face to help promote one of their new products. Sir Alan apparently got his lawyers to write immediately to Lush demanding they discontinue using his face and name but the company has so far not backed down and its website this morning is still proudly promoting the new soap. 

 

Now when lawyers get involved these things start to get very expensive. Obviously I don't know the ins and outs of any previous association Sir Alan may have had with Lush, but it all seems to be getting out of hand, I would have thought a seasoned 'toughie' like Sir Alan might have summoned the guilty Lush executive (I'm assuming its a girl) to that famous boardroom and settled the matter by way of a sound otk spanking for not requesting his permission, then agree some kind of royalty from the sales. That would seem far more civilised to me at least, no need for all that nasty litigation.

 

Then again maybe the Lush marketing exec is a burly 6' rugby player, well like I said I don't know all the ins and outs but come on Sir Alan, where's your sense of humour.

 

Ronnie

xx